How to Use Instagram Highlight Covers to Boost Your Business

If you're not taking advantage of your Instagram highlights to generate leads, you could be leaving potential customers on the table. Using Instagram Highlight Covers is an inexpensive, yet effective method for creating a cohesive look for your profile and drawing attention to important topics. They are a great tool that allows you to better organize, emphasize and promote key elements of your business.

Understanding Instagram Highlights – What Are They and How Can You Use Them to Your Advantage

When a user lands on your Instagram profile, you have a few crucial seconds to convince them to follow you. You want to make sure you have an optimized bio and highlights so that they can quickly tell what your account is about and whether or not it will benefit them to follow you.

It's important to remember that your Instagram profile is not about you – it's about your audience. If you focus on serving your target audience, you will naturally attract your ideal clients and customers. Who would you rather follow – the account that only tries to sell and pitch their services, or the account that is providing value and is consistently answering questions and solving problems? Instagram stories are a great place to do just that.

What Are Highlight Covers?

Have you ever come across Instagram profiles with beautifully designed covers on their highlights section? These covers are small graphics found on an Instagram profile that serve as a visual representation of the different categories or themes in the profile's stories. They're a great way to organize your content and make your profile more visually appealing.

With a little creativity, you can use highlight covers to your advantage by creating custom covers that match your brand's personality or overall aesthetic. Highlight covers can be used to showcase your different products or services, your best testimonials, or even behind-the-scenes glimpses of your brand.

How to Get the Most Out of Your Story Highlights

Highlight covers are an excellent way to spruce up your business profile and showcase your brand's personality. By using eye-catching designs and creative titles, you can grab potential customers' attention and entice them to learn more about your offerings. However, to make the most out of your highlight covers, you need to ensure that they're both visually appealing and informative. Use colors that represent your brand and make sure your titles are descriptive and concise. Be creative and switch up your covers regularly to keep your followers engaged.

How to Design a Consistent Brand Theme Through Your Instagram Highlight Covers

If you're looking to elevate your brand on Instagram, having consistent highlight covers can make all the difference. Not only do they make your profile look polished, but they also help visitors navigate through the different sections of your profile. First, decide on a color scheme that complements your brand's identity. Next, choose a font that matches the tone of your brand's voice. Lastly, make sure that each cover has a clear and concise icon that represents the highlight's topic.

Where to Find Instagram Highlight Covers for Business

Not sure where to start when creating your highlight covers? Luckily, there are plenty of resources out there. You can find them on Etsy, Creative Market, or even make your own with Canva.

Canva makes it easy to create your own highlight covers for free. They offer templates as a starting point and have a pretty decent selection to choose from. Whether you opt for a sleek and modern look or something more whimsical, these highlight covers are sure to take your page to the next level.

Pro Tip – Upgrade to Canva Pro if you really want to bring your content creation to the next level. With a Pro account, you get unlimited access to premium content and design tools, like the Resize feature and Background Remover. Get started with a 30 day free trial here.

To quicken the process, customizable templates have been created for your use. Use them as is or personalize them with your brand colors and fonts, and you'll have beautiful highlight covers ready in no time.

Pink Instagram Highlight Covers – Perfect for Coaches & Feminine Brands

Blue Instagram Highlight Covers for Business – For a Professional Look

Boho Instagram Highlight Covers – If You Want An Aesthetic Feed

Be sure to check the shop to grab the matching Instagram post templates and reel covers to really bring your feed up a notch.

Ideas for Leveraging Your Highlights to Promote Your Business

Do you want to take your Instagram account to the next level and promote your business at the same time? Look no further than your highlight covers! With a little creativity, they can become powerful tools for marketing your brand. Get your followers' attention by using eye-catching graphics and on-brand colors. Use your covers to showcase your products or services, highlight customer testimonials, or even give a behind-the-scenes look at your business.

Not sure what to add to your highlights? Here are a few ideas to get you started.

9 Instagram Highlight Ideas for Your Business

1. Start Here – Share a brief intro about your brand, who you serve and the value you provide. You can also use this to promote your freebies and offers.
2. FAQs – Cut down on customer service requests and DMs by answering your frequently asked questions and updating them periodically.
3. Shop / Work – Showcase your products or services and their benefits.
4. Freebies – Generate leads by promoting your lead magnet.
5. Reviews / Wins – Share client wins and customer testimonials to build trust with your audience.
6. Blog – Drive traffic to your latest blog posts.
7. Tutorials / How to Use – Show potential buyers how to use your product and how it will benefit them and solve their problem.
8. Q&A – Answer questions in your stories with the Questions sticker or host a live Q&A and highlight the best questions here.
9. Behind the Scenes – Share how you make your products or the process you use with your clients to guarantee success.

Best Practices for Creating Effective Instagram Stories to Go With Your New Highlight Covers

Now that you have an idea of how to leverage your Instagram highlight covers, let's talk about making the most out of your stories. Just like with your highlight covers, it's important to make sure that your Instagram stories are visually appealing and informative. Use lively colors and animated designs to draw in viewers and keep them engaged. Additionally, be sure to include a compelling headline and concise copy that clearly explains your message.

Lastly, make sure you're creating stories that are tailored specifically to your target audience. This way, they will be more likely to engage and follow along with the stories you're sharing. Utilize polls and quizzes to get feedback from your audience, as well as the Q&A sticker to answer any questions they may have.

Remember that every piece of content you create should always fall into one of the following categories:

• Educational
• Relevant
• Inspiring
• Relatable

Your stories are a powerful tool to connect with your audience. Use them wisely and you can create an impactful, engaging Instagram experience that will help your business thrive!

Final Thoughts

Now that you know what Instagram highlights are and how they can help you grow your business, it's time to start creating! With a little planning and creativity, you can use Instagram highlights to drive traffic, generate leads, and ultimately grow your brand.

Leveraging your Instagram stories and highlights is a great way to showcase your products or services, highlight customer testimonials, and build a connection with your audience.

By following these best practices for creating effective Instagram stories and highlight covers, you'll be well on your way to building a successful account that engages your followers and promotes your business.